HennabyDivya — Bringing Tradition to Your Fingertips
Client Overview
HennabyDivya is a renowned henna artist brand offering intricate bridal mehndi designs and premium organic henna products. With a strong offline presence built through events and bridal bookings, the brand wanted to transition into a digital-first model to showcase artistry, manage appointments, and sell products online.
Business Challenge
The client needed a unified digital platform to manage both bookings and product sales while enhancing brand visibility.
- No online booking or calendar-based scheduling system
- Manual order management for henna cones and kits
- Limited reach beyond local customers and events
- No structured customer database or analytics
- Lack of a professional digital portfolio for design display
Our Solutions
ATOZ INFOWAY INC built a complete digital henna ecosystem that blends eCommerce, appointment booking, and a visually rich portfolio experience — enabling HennabyDivya to expand reach, streamline bookings, and sell products globally through a single platform.
We transformed the brand into a digital experience by designing a visually captivating website reflecting the beauty of henna artistry. Core features included online booking options, service pages, and an organised design portfolio.
An online store was developed using WooCommerce, enabling customers to explore and purchase organic henna cones, bridal kits, and accessories with secure payment processing.
A calendar-based booking system was integrated, allowing users to check availability, choose packages, select dates, and receive automated confirmations and reminders.
To boost digital reach, we implemented SEO optimisation, structured metadata, image optimisation, and social media integration to increase visibility and drive organic bookings and sales.
Key Features Implemented
Online Booking System
A real-time appointment scheduler with automated notifications for bridal, party, and event bookings.
Product Store (E-Commerce)
A complete online store for henna cones, kits, and accessories with secure checkout.
Portfolio Gallery
High-quality design galleries curated by bridal, festive, and custom mehndi categories.
Integrated Payment Gateway
Secure online transactions powered by Razorpay/PayPal.
Customer Reviews & Ratings
A built-in feedback system to build trust and credibility among new customers.
Design & User Experience
Visual Identity & Brand Language
We combined Indian authenticity with modern aesthetics—warm spice tones (saffron, turmeric, cardamom green) balanced with whites and minimal layouts for easy navigation.
User-Centered Design
- Three-step shopping flow: Browse → Add to Cart → Checkout.
- Voice search and predictive suggestions.
- Micro-animations for intuitive interactions.
Mobile Experience (Ionic App)
- Unified codebase for Android & iOS.
- Offline caching for browsing without internet.
- Integrated barcode scanner for quick in-store lookups.
- Push notifications for order status and offers.
Technology Stack
Frontend & Backend
WordPress, WooCommerce, PHP
Database
MySQL
Hosting & Deployment
Shared Hosting
Payment Gateway
Razorpay, PayPal
Outcome & Impact
After the digital transformation, Henna by Divya experienced a complete operational and brand shift:
Henna by Divya is now recognized as a digitally empowered, community-first retail brand in Texas—blending convenience, technology, and cultural authenticity.
AtoZ INFOWAY guided us at every step of going digital. From integrating our POS with the website to building the mobile app and managing delivery optimization—everything is seamless. Our customers love the experience, and our sales have grown steadily.
